Only 3–5 stores get named per AI answer. If yours is not one of them, buyers never see you — even when you rank on page one of Google. Your competitors have not acted yet. But they are starting to.
No backend access required · Developer-ready report · Takes less than 60 seconds to start
If any of the above is true, you do not know your actual visibility to a growing segment of buyers. Strong Google rankings do not translate to AI answer inclusion. These are different systems with different signals.
See Where My Store Stands →A buyer asks ChatGPT for a recommendation in your product category. The response names three stores. Your store is not one of them. The buyer clicks the first name and completes the purchase. You were never visible. That transaction is permanently lost — and it happens across thousands of queries every day in every category.
Why strong SEO does not equal AI visibility
AI answer systems index your content differently from search crawlers. Structured data, schema markup, content format, authority signals, and brand mention patterns all influence whether an AI system surfaces your store. A store with excellent Google rankings may have zero AI visibility.
Only 12% of e-commerce marketing teams have implemented any AI search strategy. The stores acting now are establishing presence while the field is open — the same concentration dynamic that played out in early SEO, where first movers captured positions that took years for competitors to displace.
Complete the intake form. Less than 60 seconds. We confirm receipt within one business day and lock in your delivery date.
Live query testing across all four AI platforms. Schema audit, content structure review, competitor presence documented with screenshots of every result.
A structured PDF your developer or content team can act on immediately. Platform-by-platform results, competitor comparison, prioritised fix list. No vague direction.
We test your store's visibility across the four primary AI answer platforms and diagnose the specific technical and content barriers preventing you from appearing as a recommended result.
Visibility testing across ChatGPT, Perplexity, Claude, and Google AI Overview
Live query testing across multiple product categories and buyer intent phrases. We document where you appear, where you don't, and which competitors are surfaced instead — with screenshots of every result.
Brand mention analysis and competitor benchmarking
How often is your brand mentioned in AI responses to category queries? Benchmarked against your direct competitors across every tested query on every platform. The gap is named, documented, and prioritised.
Schema markup and structured data assessment
Product schema, organisation schema, FAQ schema, and review schema all influence AI indexability. We audit what you have, what is missing, and what is incorrectly formatted — with specific fix instructions for each gap.
Content structure and AI-readability analysis
AI systems prefer structured, authoritative, factually dense content. We evaluate whether your product pages, category pages, and supporting content are formatted to be extracted and cited by AI systems.
Entity and brand authority signal review
AI systems use brand entity signals — third-party mentions, knowledge graph presence, and publisher authority — to decide which stores to cite. We identify the specific entity gaps your competitors have closed that you haven't.
Every layer ranked by expected impact on AI visibility. Platform-by-platform results so you know exactly where the gaps are and what to fix first.
Executive Visibility Summary
One page: where your store stands across all four platforms. Where you appear, where you don't, and what the overall gap looks like against category competitors. You read this first.
Competitor Intelligence Report
Side-by-side: your store's AI mention rate versus your three closest competitors across every tested query on every platform. We name the specific pages, schema implementations, and content formats they have that you don't. This section alone typically justifies the engagement.
Visibility Gap Register
Every identified barrier ranked by impact. Schema gaps, content structure issues, and authority signal deficits all listed with specific fix guidance. Prioritised so your team knows exactly where to start.
Platform-Specific Fix Instructions
Technical recommendations written for your exact platform and setup. Not generic best practices. Specific changes your developer or content team can implement without interpretation.
90-Day Visibility Roadmap
Week-by-week implementation plan. Quick wins first. Every subsequent step sequenced by expected impact on AI inclusion. No staring at a list of changes wondering where to start.
Content and Developer Brief Pack
Pre-written briefs for every recommended change — formatted for direct assignment to your content team, developer, or freelancer. Each brief includes estimated implementation time and expected visibility impact.
Every audit tests your store against the specific signals that govern how ChatGPT, Perplexity, Claude, and Google AI Overview select and cite sources — structured data coverage, entity clarity, content authority signals, and crawl accessibility. Each platform is tested independently, because each uses different indexing and ranking logic.
Findings are benchmarked against the category leaders and direct competitors appearing in your tested queries, then paired with prioritised fixes your content or developer team can implement immediately.
Audit Gap does not sell software, subscriptions, or retainers. The engagement is a report. The report is the product.
ChatGPT · Perplexity · Google AI Overview · Claude · Prioritised fixes · PDF deliveryEvery audit runs live query tests across all four AI platforms. This is a representative example of what we document — the same structure appears for every query tested.
Every audit runs 15–20 query tests like this across all four platforms. You receive screenshots of every result, a competitor presence comparison, and a prioritised fix list your developer or content team can act on immediately.
See Where My Store Stands →AI search currently returns 3 to 5 stores per answer in most product categories. Those stores capture the majority of AI-referred traffic. Every quarter your store is absent from those answers is revenue your competitors are receiving.
The audit tells you exactly what is blocking you and what to fix first — before that gap widens further. Most clients choose Express because AI search share shifts quickly and the implementation window is now.
Traditional SEO optimisation and AI visibility optimisation use different signals. Your SEO agency optimises for Google's ranking algorithm — backlink authority, keyword relevance, page speed. These do not directly translate to AI answer inclusion.
AI systems use structured data, schema markup, content format, and brand authority signals that differ from Google's traditional ranking factors. Many well-SEO'd stores have significant AI visibility gaps precisely because their work was built for a different system.
The audit identifies the specific gaps and gives your developer or content team the precise instructions to close them.
Traditional SEO targets search engine ranking algorithms. AI visibility targets the signals that determine whether an AI system cites your brand when generating an answer. High Google rank does not imply AI visibility. Both matter. They require separate analysis.
ChatGPT (GPT-4 and search-enabled queries), Perplexity AI, Claude (Anthropic), and Google AI Overview. These four platforms currently represent the majority of AI-assisted product discovery. Screenshots included for every query tested.
Frequently. AI systems update their knowledge bases, indexing priorities, and ranking logic on an ongoing basis. A store appearing in AI answers today may not appear next quarter if competitors implement better-structured content. We recommend a quarterly audit to maintain visibility.
No. We identify the specific barriers preventing your store from appearing and provide prioritised recommendations. Implementation is your team's responsibility. AI systems make independent decisions — we give you the information to influence them, not control them.
Because AI systems do not use Google's ranking signals as their primary input. Strong backlink profiles and PageRank authority do not translate directly to AI answer inclusion. Many well-SEO'd stores have significant AI visibility gaps precisely because their optimisation was built for a different system.
No. The audit is conducted on your public-facing site. We assess what the AI systems can see — your published, public content. No CMS credentials or analytics access required.
No. The intake form takes less than 60 seconds. Name, email, store URL, preferred tier, and product category count. We handle everything from that point forward.
"If we cannot deliver documented test results — with screenshots — of at least five queries per AI platform showing where you appear, where you don't, and which competitors are named instead, you pay nothing. Full refund. No conditions."
Flat fee. One-time engagement. No retainer. No subscription. No ongoing commitment.
See Where My Store Stands →Complete the intake form. We confirm your details and begin within one business day.
Flat fee. One-time engagement. No retainer. No subscription. Work starts only after you approve scope and price.
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